Event 2025

Lavazza presents SOURCE OF PLEASURE by Juliana Lima Vasconcellos

Special Mention Fuorisalone Award
Sustainability

Installed at the centre of the evocative courtyard in Palazzo del Senato, home of the Milan State Archives in the heart of Porta Venezia Design District, Source of Pleasure taps into the heritage and expertise of Lavazza, which celebrates its 130th anniversary this year, to transport consumers into the experience of 100% coffee in a completely new way thanks to a revolutionary new development unveiled to mark the occasion.
Framed against the building’s storied colonnade, the installation designed by Vasconcellos is a monumental structure characterised by a collected, almost sacred mood and a diameter of 18 metres, reminiscent of coffee tones from the very first glance. 
With Source of Pleasure, Lavazza tells the story of the brand’s past and future through the lens of an appealing and original aesthetic.

 

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Program

0/4 Tuesday
1/4 Wednesday
2/4 Thursday
3/4 Friday
4/4 Saturday
5/4 Sunday
6/4 Monday
7/4 Tuesday
10:00 - 19:00
Exhibition
8/4 Wednesday
10:00 - 19:00
Exhibition
9/4 Thursday
10:00 - 19:00
Exhibition
10/4 Friday
10:00 - 19:00
Exhibition
11/4 Saturday
10:00 - 19:00
Exhibition
12/4 Sunday
10:00 - 19:00
Exhibition
13/4 Monday
10:00 - 19:00
Exhibition
14/4 Tuesday
15/4 Wednesday
16/4 Thursday
17/4 Friday
18/4 Saturday
19/4 Sunday
20/4 Monday
21/4 Tuesday
22/4 Wednesday
23/4 Thursday
24/4 Friday
25/4 Saturday
26/4 Sunday
27/4 Monday
28/4 Tuesday
29/4 Wednesday
30/4 Thursday
31/4 Friday
Photos
of the event