Event 2025

Lavazza presents SOURCE OF PLEASURE by Juliana Lima Vasconcellos

Where

Palazzo Senato — Via Senato, 10, Milano
Map

When

7-13 April 2025

Program

Entry rules

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The event belongs to

Fuorisalone Award 2025: Mention Sustainability, Porta Venezia Design District 2025

Architecture Art Food & beverage Installations Product Design

Special Mention Fuorisalone Award

Sustainability

Installed at the centre of the evocative courtyard in Palazzo del Senato, home of the Milan State Archives in the heart of Porta Venezia Design District, Source of Pleasure taps into the heritage and expertise of Lavazza, which celebrates its 130th anniversary this year, to transport consumers into the experience of 100% coffee in a completely new way thanks to a revolutionary new development unveiled to mark the occasion.
Framed against the building’s storied colonnade, the installation designed by Vasconcellos is a monumental structure characterised by a collected, almost sacred mood and a diameter of 18 metres, reminiscent of coffee tones from the very first glance.
With Source of Pleasure, Lavazza tells the story of the brand’s past and future through the lens of an appealing and original aesthetic.