Event 2025

Design Holds Memories @ Smeg Store Milano

Design Holds Memories, a project that explores the connection between objects and memories, transforming the FAB28 refrigerator into a canvas of personal recollections.
Design Holds Memories | A project by Smeg in collaboration with Istituto Marangoni Milano Design

Brands
Istituto Marangoni Milano Design,   Smeg
The event belongs to
Brera Design District 2025
Architecture Art Furniture Installations Kitchen

During Milan Design Week 2025, Smeg and Istituto Marangoni Milano Design present Design Holds Memories, an interdisciplinary project exploring the connection between design and memory.

Young talents have transformed the iconic FAB28 refrigerator into a visual and digital narrative, creating an experience that invites visitors to immerse themselves in a journey between past and future.
 

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Design Holds Memories | A project by Smeg in collaboration with Istituto Marangoni Milano Design
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Entry rules

Starting April 6, discover the Design Holds Memories project at the Smeg Store on Via della Moscova and vote for your favorite refrigerator. You can also cast your vote online on our website.

Admission is free, except on April 12 from 7:00 PM to 10:00 PM, when the store will be closed for a private event.

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Map and directions
Design Holds Memories | A project by Smeg in collaboration with Istituto Marangoni Milano Design

Program

0/4 Wednesday
1/4 Thursday
2/4 Friday
3/4 Saturday
4/4 Sunday
5/4 Monday
6/4 Tuesday
7/4 Wednesday
10:00 - 19:00
Exhibition - Discover the 'Design Holds Memories' FAB refrigerators in store and vote for your favorite!
8/4 Thursday
10:00 - 21:00
Exhibition - Join us in store for an aperitivo, discover the 'Design Holds Memories' FAB refrigerators, and vote for your favorite!
9/4 Friday
10:00 - 21:00
Exhibition - Join us in store for an aperitivo, discover the 'Design Holds Memories' FAB refrigerators, and vote for your favorite!
10/4 Saturday
10:00 - 21:00
Exhibition - Join us in store for an aperitivo, discover the 'Design Holds Memories' FAB refrigerators, and vote for your favorite!
11/4 Sunday
10:00 - 21:00
Exhibition - Join us in store for an aperitivo, discover the 'Design Holds Memories' FAB refrigerators, and vote for your favorite!
12/4 Monday
10:00 - 18:30
Exhibition - Discover the 'Design Holds Memories' FAB refrigerators in store and vote for your favorite!
19:00 - 22:00
Reserved party
Only by invitation
13/4 Tuesday
10:00 - 19:00
Exhibition
14/4 Wednesday
15/4 Thursday
16/4 Friday
17/4 Saturday
18/4 Sunday
19/4 Monday
20/4 Tuesday
21/4 Wednesday
22/4 Thursday
23/4 Friday
24/4 Saturday
25/4 Sunday
26/4 Monday
27/4 Tuesday
28/4 Wednesday
29/4 Thursday
30/4 Friday
31/4 Saturday
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