Event 2025

Design Holds Memories @ Smeg Store Milano

Design Holds Memories, a project that explores the connection between objects and memories, transforming the FAB28 refrigerator into a canvas of personal recollections.
Design Holds Memories | A project by Smeg in collaboration with Istituto Marangoni Milano Design

Brands
Istituto Marangoni Milano • The School of Design,   Smeg
The event belongs to
Brera Design District 2025
Architecture Art Furniture Installations Kitchen

During Milan Design Week 2025, Smeg and Istituto Marangoni Milano Design present Design Holds Memories, an interdisciplinary project exploring the connection between design and memory.

Young talents have transformed the iconic FAB28 refrigerator into a visual and digital narrative, creating an experience that invites visitors to immerse themselves in a journey between past and future.
 

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Design Holds Memories | A project by Smeg in collaboration with Istituto Marangoni Milano Design
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Entry rules

Starting April 6, discover the Design Holds Memories project at the Smeg Store on Via della Moscova and vote for your favorite refrigerator. You can also cast your vote online on our website.

Admission is free, except on April 12 from 7:00 PM to 10:00 PM, when the store will be closed for a private event.

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Map and directions
Design Holds Memories | A project by Smeg in collaboration with Istituto Marangoni Milano Design

Program

0/4 Tuesday
1/4 Wednesday
2/4 Thursday
3/4 Friday
4/4 Saturday
5/4 Sunday
6/4 Monday
7/4 Tuesday
10:00 - 19:00
Exhibition - Discover the 'Design Holds Memories' FAB refrigerators in store and vote for your favorite!
8/4 Wednesday
10:00 - 21:00
Exhibition - Join us in store for an aperitivo, discover the 'Design Holds Memories' FAB refrigerators, and vote for your favorite!
9/4 Thursday
10:00 - 21:00
Exhibition - Join us in store for an aperitivo, discover the 'Design Holds Memories' FAB refrigerators, and vote for your favorite!
10/4 Friday
10:00 - 21:00
Exhibition - Join us in store for an aperitivo, discover the 'Design Holds Memories' FAB refrigerators, and vote for your favorite!
11/4 Saturday
10:00 - 21:00
Exhibition - Join us in store for an aperitivo, discover the 'Design Holds Memories' FAB refrigerators, and vote for your favorite!
12/4 Sunday
10:00 - 18:30
Exhibition - Discover the 'Design Holds Memories' FAB refrigerators in store and vote for your favorite!
19:00 - 22:00
Reserved party
Only by invitation
13/4 Monday
10:00 - 19:00
Exhibition
14/4 Tuesday
15/4 Wednesday
16/4 Thursday
17/4 Friday
18/4 Saturday
19/4 Sunday
20/4 Monday
21/4 Tuesday
22/4 Wednesday
23/4 Thursday
24/4 Friday
25/4 Saturday
26/4 Sunday
27/4 Monday
28/4 Tuesday
29/4 Wednesday
30/4 Thursday
31/4 Friday
Photos
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