Event 2025

Design Holds Memories @ Smeg Store Milano

Design Holds Memories, a project that explores the connection between objects and memories, transforming the FAB28 refrigerator into a canvas of personal recollections.

Where

Smeg Flagship Store — Via della Moscova, 58, Milano
Map

When

7-13 April 2025

Program

Entry rules

Read

Design Holds Memories | A project by Smeg in collaboration with Istituto Marangoni Milano Design

Brands

Istituto Marangoni Milano • The School of Design, Smeg

The event belongs to

Brera Design District 2025

Architecture Art Furniture Installations Kitchen

During Milan Design Week 2025, Smeg and Istituto Marangoni Milano Design present Design Holds Memories, an interdisciplinary project exploring the connection between design and memory.

Young talents have transformed the iconic FAB28 refrigerator into a visual and digital narrative, creating an experience that invites visitors to immerse themselves in a journey between past and future.

Where

Smeg Flagship Store — Via della Moscova, 58, Milano
Map

When

7-13 April 2025

Program

Entry rules

Read

Design Holds Memories | A project by Smeg in collaboration with Istituto Marangoni Milano Design

Send email

Visit the website

Buy products

Smeg Flagship Store — Via della Moscova, 58, Milano

Entry rules

Starting April 6, discover the Design Holds Memories project at the Smeg Store on Via della Moscova and vote for your favorite refrigerator. You can also cast your vote online on our website.

Admission is free, except on April 12 from 7:00 PM to 10:00 PM, when the store will be closed for a private event.

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Map and directions

Design Holds Memories | A project by Smeg in collaboration with Istituto Marangoni Milano Design