To fly over things in order to have a broader vision of the world, to go beyond the already done and already seen in order to always be one step ahead: to give space to creativity and innovation in order to take people's experience to a higher level in every field.

This is the Lightness of Alpine that will be the ‘fil bleu’, the central theme, of a week in which the French sports car brand will open the doors of its store in Via Amerigo Vespucci 9, created in collaboration with Poltrona Frau.

Two talks are planned: Lightness&Design and Lightness&Technology.

In the first one, Luca Casadei (Host and podcaster of ‘One more time’), Mathieu Cesar (the designer photographer who designed the Art Car A110 Monochromatic) and Daniele Daminelli (Founder of Studio 2046) will discuss how lightness gives rise to design that defies time and emotionally connects with people.

In the second Andrea Galeazzi (Architect and Tech and Automotive Blogger) and Vittorio D'Arienzo (Product Global Leader of Ampere) will talk about how lightness drives technology that can be truly exciting by making simple gestures that are not.

Throughout the week, guests will also be able to have fun with the exclusive F1 simulator: an adrenaline rush to be taken, yes, but lightly.