Event 2026

AMOUAGE LOVE IBISCUS - NATURE IN MOTION

On the occasion of Milan Design Week, Amouage presents “Love Hibiscus – Nature in Motion”, an immersive installation that interprets nature as a process in constant transformation.

On the occasion of Milan Design Week, Amouage presents “Love Hibiscus – Nature in Motion”, an immersive installation that interprets nature as a process in constant transformation.

Within the iconic flower kiosk, set at the heart of the fashion district, a large caterpillar made of natural materials will come to life, symbolising evolution and change, and guiding visitors through a sensorial journey inspired by the fragrance’s notes: hibiscus, bergamot, passion fruit, iris, vanilla and sandalwood.

Conceived as a naturalistic garden in the heart of the city, the experience invites the public to explore olfactory culture through an educational and emotional approach, where design and fragrance merge into a fully immersive narrative.

From April 18 to 28, guests will also have the opportunity to enjoy a special olfactory tasting dedicated to Love Hibiscus and the Secret Garden collection, guided by the Fragrance Specialists of Olfattorio Bar à Parfums.

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Program

0/4 Wednesday
1/4 Thursday
2/4 Friday
3/4 Saturday
4/4 Sunday
5/4 Monday
6/4 Tuesday
7/4 Wednesday
8/4 Thursday
9/4 Friday
10/4 Saturday
11/4 Sunday
12/4 Monday
13/4 Tuesday
14/4 Wednesday
15/4 Thursday
16/4 Friday
17/4 Saturday
18/4 Sunday
19/4 Monday
20/4 Tuesday
10:30 - 19:30
Exhibition - Olfactory tasting, guided by the Fragrance Specialists of Olfattorio Bar à Parfums, exploring the fragrances of the Secret Garden collection, including the new Love Hibiscus.
21/4 Wednesday
10:30 - 19:30
Exhibition - Olfactory tasting, guided by the Fragrance Specialists of Olfattorio Bar à Parfums, exploring the fragrances of the Secret Garden collection, including the new Love Hibiscus.
22/4 Thursday
10:30 - 19:30
Exhibition - Olfactory tasting, guided by the Fragrance Specialists of Olfattorio Bar à Parfums, exploring the fragrances of the Secret Garden collection, including the new Love Hibiscus.
23/4 Friday
10:30 - 19:30
Exhibition - Olfactory tasting, guided by the Fragrance Specialists of Olfattorio Bar à Parfums, exploring the fragrances of the Secret Garden collection, including the new Love Hibiscus.
24/4 Saturday
10:30 - 19:30
Exhibition - Olfactory tasting, guided by the Fragrance Specialists of Olfattorio Bar à Parfums, exploring the fragrances of the Secret Garden collection, including the new Love Hibiscus.
25/4 Sunday
10:30 - 19:30
Exhibition - Olfactory tasting, guided by the Fragrance Specialists of Olfattorio Bar à Parfums, exploring the fragrances of the Secret Garden collection, including the new Love Hibiscus.
26/4 Monday
10:30 - 19:30
Exhibition - Olfactory tasting, guided by the Fragrance Specialists of Olfattorio Bar à Parfums, exploring the fragrances of the Secret Garden collection, including the new Love Hibiscus.
27/4 Tuesday
28/4 Wednesday
29/4 Thursday
30/4 Friday
31/4 Saturday