Focus Event

AMOUAGE LOVE IBISCUS - NATURE IN MOTION

On the occasion of Milan Design Week, Amouage presents “Love Hibiscus – Nature in Motion”, an immersive installation that interprets nature as a process in constant transformation.

On the occasion of Milan Design Week, Amouage presents “Love Hibiscus – Nature in Motion”, an immersive installation that interprets nature as a process in constant transformation.

Within the iconic flower kiosk, set at the heart of the fashion district, a large caterpillar made of natural materials will come to life, symbolising evolution and change, and guiding visitors through a sensorial journey inspired by the fragrance’s notes: hibiscus, bergamot, passion fruit, iris, vanilla and sandalwood.

Conceived as a naturalistic garden in the heart of the city, the experience invites the public to explore olfactory culture through an educational and emotional approach, where design and fragrance merge into a fully immersive narrative.

From April 18 to 28, guests will also have the opportunity to enjoy a special olfactory tasting dedicated to Love Hibiscus and the Secret Garden collection, guided by the Fragrance Specialists of Olfattorio Bar à Parfums.

Continue reading...
Download files


 

Program

0/4 Tuesday
1/4 Wednesday
2/4 Thursday
3/4 Friday
4/4 Saturday
5/4 Sunday
6/4 Monday
7/4 Tuesday
8/4 Wednesday
9/4 Thursday
10/4 Friday
11/4 Saturday
12/4 Sunday
13/4 Monday
14/4 Tuesday
15/4 Wednesday
16/4 Thursday
17/4 Friday
18/4 Saturday
19/4 Sunday
20/4 Monday
10:30 - 19:30
Exhibition - Olfactory tasting, guided by the Fragrance Specialists of Olfattorio Bar à Parfums, exploring the fragrances of the Secret Garden collection, including the new Love Hibiscus.
21/4 Tuesday
10:30 - 19:30
Exhibition - Olfactory tasting, guided by the Fragrance Specialists of Olfattorio Bar à Parfums, exploring the fragrances of the Secret Garden collection, including the new Love Hibiscus.
22/4 Wednesday
10:30 - 19:30
Exhibition - Olfactory tasting, guided by the Fragrance Specialists of Olfattorio Bar à Parfums, exploring the fragrances of the Secret Garden collection, including the new Love Hibiscus.
23/4 Thursday
10:30 - 19:30
Exhibition - Olfactory tasting, guided by the Fragrance Specialists of Olfattorio Bar à Parfums, exploring the fragrances of the Secret Garden collection, including the new Love Hibiscus.
24/4 Friday
10:30 - 19:30
Exhibition - Olfactory tasting, guided by the Fragrance Specialists of Olfattorio Bar à Parfums, exploring the fragrances of the Secret Garden collection, including the new Love Hibiscus.
25/4 Saturday
10:30 - 19:30
Exhibition - Olfactory tasting, guided by the Fragrance Specialists of Olfattorio Bar à Parfums, exploring the fragrances of the Secret Garden collection, including the new Love Hibiscus.
26/4 Sunday
10:30 - 19:30
Exhibition - Olfactory tasting, guided by the Fragrance Specialists of Olfattorio Bar à Parfums, exploring the fragrances of the Secret Garden collection, including the new Love Hibiscus.
27/4 Monday
28/4 Tuesday
29/4 Wednesday
30/4 Thursday
31/4 Friday