Amouage’s Secret Garden at MDW 2026

During Milan Design Week 2026, Olfattorio Bar à Parfums and Amouage present Love Hibiscus – Nature in Motion, a project that transforms the flower kiosk at Via Manzoni 20 into an immersive garden where nature and design exist in constant evolution.

From April 17 to 28, the space becomes a sensory experience that reinterprets living matter and seasonality as a design language. At the center of the installation is a large caterpillar made of natural materials: a symbol of transformation, guiding visitors through a journey that reflects the shift from form to mutation, from nature to design.

The experience is shaped by the notes of Love Hibiscus, the latest creation from the Secret Garden collection. The fragrance blends hibiscus, bergamot, passion fruit, iris, vanilla, and sandalwood, translating into scent a contemporary femininity defined by contrasts between light and shadow, energy and softness.

The Secret Garden collection unfolds as a floral-gourmand universe where each fragrance combines a flower with a sweet facet, creating a symbolic garden. Within the installation, visitors are invited to explore its different expressions by following the caterpillar’s path, in a narrative that merges visual storytelling and olfactory culture.

Just a few steps away, the Olfattorio Bar à Parfums boutique at Via Brera 5 welcomes visitors for a personalized fragrance experience dedicated to Amouage creations.