CALMA by Zara
ZARA PRESENTS CALMA, AN IMMERSIVE INSTALLATION IN A NEOCLASSICAL BUILDING IN PARCO SEMPIONE. THE INSTALLATION REINTERPRETS ANCIENT ROMAN THERMAE AS A CONTEMPORARY SYSTEM OF RETREAT OFFERING ENVIRONMENTS STRUCTURED TO SETTLE PERCEPTION.
VISITORS MOVE THROUGH THRESHOLD, CORRIDOR, CENTRAL HALL, AND LOGGIA, MODULATED THROUGH LIGHT, REFLECTION AND SOUND. MIRRORED ARCHES EXTEND THE ARCHITECTURE, METALLIC SURFACES SOFTEN ILLUMINATION, A SUBDUED ACOUSTIC LANDSCAPE COMBINES ITALIAN CLASSICAL COMPOSITIONS WITH AMBIENT VOICES.
THE BUILDING, DESIGNED FOR NAPOLEON, IS ORDERED AND OPEN TO THE SURROUNDING PARK. CREATED WITH CROSBY STUDIOS, CALMA OFFERS AN INTERLUDE FOR REST AND CONTEMPLATION. "CALMA EXPLORES TRANSFORMISM, REINTERPRETING ANCIENT ROMAN THERMAE FOR A CONTEMPORARY WELLNESS CONTEXT, INVITING VISITORS TO PAUSE AND IMMERSE THEMSELVES IN A RESTORATIVE CALM." — CROSBY STUDIOS
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