Event 2026

Design is an Act of Love

An immersive exhibition on the link between human-centered design and technology as a significant presence in everyday life.

Where

Superstudio+ — Via Tortona, 27, Milano
Map

When

20-26 April 2026

Program

Entry rules

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Brands

Samsung Electronics

The event belongs to

Fuorisalone Award 2026: Mention Technology & Innovation

Product Design Technology

Special Mention Fuorisalone Award

Technology & Innovation

Design is an Act of Love is Samsung’s statement at Milan Design Week — an immersive exhibition expressing The Human Side of Tech through a dialogue between experimental concepts and the latest commercial products. The exhibition takes the form of Samsung Design Open Lab, a space imagined as a laboratory for exploration, experimentation and discovery. Within the space, Samsung invites visitors to explore how ideas take shape, offering a glimpse of how human-centered and expressive design can transform technology into a more personal, emotional and meaningful presence in everyday life. What visitors experience in Milan represents a moment in an ongoing journey — an early expression of how Samsung is reimagining the relationship between technology and everyday life, as well as a signal of the direction in which its design vision is headed.