Opposites United: Journey of Projection
This journey begins when inner ideas and perceptions materialize into the external world. Through six EV concept vehicles, Kia’s design philosophy translates itself into real user experiences, presenting the tangible forms of its thoughts. Begin, Explore, Create, Connect, Embrace, and Imagine: each of these six concepts reflects ‘projected’ but not ‘framed’ distinct values and possibilities that shape how people may experience mobility in the future. Through materials, space, light, imagery, technology, and experience, the speculative and mental exercise proper to Opposites United becomes reality. Design is the final synthesis of ideas, the opportunity to create novelty in the real world, and to shape its becoming. In this journey, visitors follow the trans-formation of sensory-driven ideas into future mobility, experiencing their possibilities firsthand.
Program
Exhibition - Kia Design Exhibition of EV vision
Exhibition - Kia Design Exhibition of EV vision
Exhibition - Kia Design Exhibition of EV vision
Exhibition - Kia Design Exhibition of EV vision
Exhibition - Kia Design Exhibition of EV vision
