Brands Amazon

Amazon is guided by four principles: an obsession for customers rather than a competitive focus, a passion for innovation, a commitment to operational excellence and a long-term vision. Amazon aims to be the world's most customer-focused company, the world's best employer and the world's safest place to work. 

Customer reviews, 1-Click shopping, personalised recommendations, Prime, Amazon Logistics, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios and the Climate Pledge are some of the innovations introduced by Amazon. For more information, visit and follow on Instagram, Facebook and Twitter.