Brands Garage Italia Customs

Garage Italia Customs is the creative hub founded by Lapo Elkann that designs a new way of interpreting the concept of "bespoke" through custom projects, products and experiences for brands and private clients.

The company, which maintains a special relationship with the automotive industry, is one of Italy's leading players in restomod and retrofit with the Icon-e project, which concerns the restoration and electrification of historic cars.