Brands NEUTRA

At Milan Design Week, NEUTRA presents its story through a dual exhibition experience. A journey that is first and foremost narrative, exploring the many expressions of its design vocation, and also physical, as it traverses the city of Milan – from the Salone to the Fuorisalone. The company thus presents its new collections, whilst at the same time bringing to the fore its identity, built with determination and consistency over the last four years and culminating in a clear, recognisable and deeply distinctive vision.
Since 2022, under the guidance of Emanuele Chicco Busnelli, NEUTRA has in fact embarked on a natural evolution towards a comprehensive design concept. Building on its historic expertise in working with marble and stone, it now embraces the entire world of living – living room, dining room, bedroom, bathroom and outdoor spaces – by defining a total look system that is customisable and made to measure. NEUTRA has given unprecedented value to the raw material, elevating it to an element of furnishing and decoration, thanks to its profound know-how that combines precision engineering and artisanal savoir-faire.