Brands Swatch

Positive provocation and joie de vivre, made in Switzerland: since its founding in 1983, Swatch has shaken up the watch industry. Staying true to itself, with striking designs that always reflect the spirit of the moment, Swatch is one of the leading watchmakers and one of the most sought-after brands in the world. The watch brand continues to surprise, both with new models released regularly and with special collections. The brand’s revolutionary mindset has been evident since its early involvement in action sports such as BMX, skateboarding, and surfing. The Swatch Art Peace Hotel in Shanghai embodies the brand’s love for art and brings together artists from all over the world.