Brands Gebrüder Thonet Vienna

Gebrüder Thonet Vienna is firmly rooted in grand European manufacturing tradition. Originally founded in 1853 in Vienna by Michael Thonet with the name “Gebrüder Thonet”, the company has managed to renew its stylistic elements thanks to continuous design research, thus defining a new visual grammar.

Inventors of the historic bentwood technique of steam-bending rods that allowed the large-scale production of wood chairs and furniture that quickly spread around the world, Gebrüder Thonet Vienna played a leading role in the crucial shift from handcrafting to industrial manufacturing.

The iconic pairing of Vienna straw and curved wood that distinguishes the brand’s products has become an integral part of our collective cultural and visual heritage over time, harmonizing with myriad interior styles and always maintaining its sophisticated, distinctive panache.

The evolution of the company’s vision confirms Gebrüder Thonet Vienna’s vocation for constant research and experimentation with design and aesthetics, a thread that ties the firm’s past to its future, along with the aim of continuous innovation in respectful continuity with past tradition. The company has chosen to renew its ties to the design world, planning a new phase of its history together with designers who make experimentation a characteristic element of their creative process. In the past few decades, alongside great classics by Adolf Loos, Josef Hoffmann, Michael Thonet and Otto Wagner, the company has produced a series of new icons created by great maestros of design like Vico Magistretti and Michele de Lucchi, as well as contemporary talents including Chiara Andreatti, Michael Anastassiades, Nigel Coates, Serena Confalonieri, Front, Martino Gamper, GamFratesi, Gordon Guillaumier, India Mahdavi, Cristian Mohaded, Nendo, Luca Nichetto, Philippe Nigro, LucidiPevere, and Storagemilano.

The resulting collection boasts a strong, cohesive identity that updates traditional stylistic elements through inspirations and creative contributions from around the world, balancing the brand’s historical authenticity with new, contemporary forms and a subtle, ironic, evocative creativity.

The brand’s products have been written about in prominent international publications and have earned important awards and recognition, including: Wallpaper* Design Award, IF Gold Award, EDIDA - Elle Deco International Design Awards, German Design Award, Red Dot Award, Archiproducts Design Awards.