Brands Panasonic Holdings Corporation

Since 2015, the MI Division of Panasonic Holdings Corporation has been developing innovative technologies and solutions to reduce the amount of petroleum-based plastics. In recent years, it has invested heavily in research into alternative materials, developing composite resins based on natural cellulose fibres. Among these, the kinari material stands out for its aesthetic versatility and the ability to achieve various finishes without the use of colorants. This material represents a sustainable alternative to traditional plastics, developed through a composite processing technology that incorporates over 55% cellulose fibers, and finds applications in household goods and home accessories, contributing to the transition toward more sustainable models.