Swedish fashion designer Maxjenny is one of Scandinavia's most innovative fashion and print designers.
All prints are designed and executed by Maxjenny herself, like a piece of art. Maxjenny works in the borderland between art and design. Maxjenny´s garment has been worn by international superstars as well as royals. With a digital camera, pencil and computer she develops the prints carefully. Together with high-end craftsmanship and an international sculptural silhouette, her namesake clothingline is designed for an international and contemporary demanding audience.
Each garment demands handmade production with traditional techniques to retain a timeless expression of modern couture. The atypical yet luxurious and over-the-top stylish identity makes a maxjenny! creation is hard to miss. Every design is like a piece of art.
”Working with a more artistic approach to fashion is a gift in my work. It gives me new ways to explore my own design, fuels my creativity and gives me energy.”
This colourful womenswear line offers feminine and artistic collections to a growing number of women worldwide; and sets the agenda by focusing on prints.
”Working with prints allows me to be very playful. I love how colours can leave an imprint. A print gets you amazed. Colours are very fascinating and tell so many stories. For me, colours are an inexhaustible source of inspiration, and can be mixed in infinite ways, infinite! - I love that.”
Since her debut at Copenhagen Fashion Week in 2017, maxjenny! is named as one of the most talked about brands to breathe new life into the emerging Scandinavian fashion scene.
“Fashion should be playful, which is why I strive to create bold collections of clothing and accessories with an artistic approach. My designs represent life at its best, translated into patterns and prints” she says, explaining her design DNA. — Maxjenny Forslund
Virtually encounter maxjenny's "Marie Antoinette" Dress at Swedish Design Movement. Enter the virtual exhibition on