Jonathan Evangelista Official Fuorisalone.it e.Reporter

I was six years old when I started recording everything I did throughout the day. I wanted to leave a message for my future self, to remember how I felt in that exact moment. Then, I started looking outward: my grandmother cooking, my mother reading, my brother painting. Every gesture, every scene, was a story to tell.

At 17, I founded OroArtico, my clothing brand, and that’s when photography became something more—a language to express my vision. I curated shootings, ad campaigns, and lookbooks, experimenting with lighting, volumes, and atmospheres. Over time, I explored even further: still-life photography, sports events, interior design, until I collaborated with brands like Cassina.

For me, photography is this: capturing the essence of a moment and turning it into a visual and emotional narrative. In the end, what humans always seek is to feel, to experience emotions, and it is my job to capture moments that can convey them.