DZHUS is a Ukrainian conceptual brand internationally known for its multi-purpose outfits, made of cruelty-free materials. Designer Irina Dzhus’ pattern-making innovations help minimise physical shopping and create a versatile yet sustainable wardrobe from a few transformable garments. Since the war began, DZHUS has relocated to the EU and has been donating 30% of its profit to Ukrainian animal rights organisations and the servicemen.
From the day of its launch in 2010, DZHUS is a vegetarian-friendly brand and uses only ethical materials. In 2019, DZHUS won the Cruelty-free Fashion prize at Best Fashion Awards Ukraine. Short-listed for the International Woolmark Prize back in 2015, DZHUS is now stocked at concept stores in Japan, China, Belgium, Portugal, USA, UAE, Saudi Arabia, Kuwait, Australia, and sold online worldwide. Initially designed as womenswear, many of DZHUS garments have unisex aesthetics and fit. Among the brand’s clients are American avant-garde musicians Zola Jesus and EYIBRA, and Eurovision-2016 winner, Jamala from Ukraine. The fashion house has collaborated with such movies as The Hunger Games and Star Trek Discovery as well as leading beauty brands, Sacoand Davines. DZHUS has been featured in the top international press: Vogue, Dazed&Confused, Harper's Bazaar, Marie Claire, Elle, Elle Decoration, Cosmopolitan, L’Officiel, Kaltblut, ASVOF, Dezeen,and many more.