Brand Jacques Durand

A celebration of the ability of the human hand to create unparalleled objects of lasting value. Classic is the driving force of Jacques Durand’s design research. Light and matter are the design playing field — flat frame fronts and clearly defined edges enhance the outline of the shapes. Jacques Durand expresses the potential of cellulose acetate through design and artisanal knowhow. Jacques Durand’s craftsman approach results in timeless frames, constructed to last. Something extremely simple, yet so unique. Jacques Durand frames are handcrafted through finely tuned gestures by skilled artisans who master the goldsmiths’ crafts. They capture the manual skills and techniques of craftspeople dedicating themselves to pursuing excellence in eyewear manufacturing. The time that artisans dedicate to each Jacques Durand frame is what makes each piece unique. Atelier Jacques Durand is where the heritage of eyewear manufacturing know-how meets the goldsmiths’ crafts. Atelier is where everything takes form. We source the finest materials, and transform them into unique objects that capture the essence of craftsmanship. The collection is 100% made in Italy in our workshop in Montecchio Maggiore, Vicenza, Italy. Our artisans master the craftsman techniques inherited from Vicenza’s goldsmith tradition, while preserving the heritage of eyewear manufacturing know-how.