Event 2022

1831 - 24 ore con Boero

Where

Opificio 31 // Loftino — Via Tortona, 31, Milano
Map

When

6-12 June 2022

Program

Entry rules

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Brands

BOERO

The event belongs to

TORTONA ROCKS #7: MATERIA – NEW PERSPECTIVES IN DESIGN

Architecture Installations Product Design

Boero, a reference point in the world of architecture in terms of color, on the occasion of Milan Design Week 2022 presents "24 0re con Boero", the installation curated by Noroo Milan Design Studio. The exhibition interprets the trend book developed by Boero in collaboration with IED and which provides for the selection of 48 colors organized on the basis of 6 different times of the day, to fully express the potential of color and guarantee freedom of expression. A project that was born from "1831 - Il Colore Italiano": a new complete, functional and agile color system, which allows you to express maximum flexibility and personality in interior design planning through the use of color.