On the occasion of its 60th edition, the Salone del Mobile. Milan chooses an original approach to tell its story and make its founding values known to an international audience. From June 7 to June 17, the Sala delle Cariatidi in the Palazzo Reale will stage La Scatola Magica. Eleven Words for Eleven Authors: a site-specific audiovisual installation dedicated to 11 institutional principles that have, since time immemorial, been imprinted in its DNA - Emotion, Enterprise, Quality, Project, System, Communication, Culture, Youth, Ingenuity, Milan, Know-How. They will pull the strings of the narrative, respectively, as many Italian directors: Francesca Archibugi, Pappi Corsicato, Davide Rampello, Wilma Labate, Bruno Bozzetto, Luca Lucini, Claudio Giovannesi, Gianni Canova, Donato Carrisi, Daniele Ciprì, Stefano Mordini. The goal? To awaken our sense of wonder to create a memorable experience and, through the language of cinema and theater, to celebrate the birthday of the Manifesta and Milan in the name of beauty.

The installation will feature a monumental "camera obscura" that draws inspiration from the visionary and imaginative world of pre-cinema optical devices and will host a real performance in 3 acts. Signing the concept and executive production is Davide Rampello, with Rampello & Partners Creative Studio.