Focus Event

Paradox Garden

XL EXTRALIGHT® presents, at Alcova 2022, Paradox Garden, the special installation project created by Parasite 2.0
Special Mention Fuorisalone Award
Communication Technology

At the upcoming Milan Design Week, XL EXTRALIGHT® is pleased to unveil the material which, by definition, is ultra-light thanks to a revolutionary patented Finproject technology, at Alcova 2022 Paradox Garden, a site-specific installation project conceived and curated by Parasite 2.0.

 

"For this year's Fuorisalone we had in mind the creation of something that could communicate the cornerstones of our ingredient brand in a way that is unexpected and different from the usual. This is why we turned to Parasite 2.0, whose experimental approach has enabled them to interpret our character and make it tangible, through intriguing machines that float in balance, above elements made of XL EXTRALIGHT®. We hope that these balances and paradoxes stimulate your unconscious as they did for us at XL EXTRALIGHT®!" Carlo Vecchiola, Foam Design Product & Brand Manager

 

For Parasite - Stefano Colombo, Eugenio Cosentino and Luca Marullo, - systematic experimenters in the fields of architecture, in design and stage design between London and Milan, the objective is not the creation of an object or any finished product - or at least not only that, and certainly not only that in the case of this work. The six paradoxical machines, staged in the Alcova garden for Milan Design Week 2022, speak directly to visitors without the need for mediation or captions. The activation of this large installation is in the eye of the beholder, with no need for captions: in PARADOX GARDEN, the six polymateric giants detach themselves from the earth in an extreme balancing act, challenging the observers.

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Program

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Exhibition
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