WAY

WAY – Leggero, Silenzioso, Essenziale
Special Mention Fuorisalone Award
Technology

"The goal of each of my designs is to build a message, whether it can be ethical, political or ironic-it doesn't matter which, but it must never be missing.
I believe that the designer is like a bridge, connecting the idea to the final message, a bridge made of form, details and function." Gio Tirotto does not choose any product specialization, but works on the construction of an artistic language that spans the different fields of design: from industrial products to limited editions, from interior design to temporary installations.
Gio Tirotto's artistic direction is based on the consistency of the idea, which knows how to make use of technique to give the best form to the project.
Art director of the company Fbs Profilati...Today, he presents the new product Way and the new Soft Collection palette...

Gio is chosen by Maria Cristina Didero, international design curator, to produce the lighting concept for a public installation in the city of Rimini. Thus 208 was born: "a light installation that tells of the particular historical moment, but also gives back a solid hope for the future. 208 are the nations of the world, and so 208 are the buoys in the large basin near Borgo San Giuliano, one of the city's most striking places overlooking the sea. Gio Tirotto's buoys live in their natural element, but emptied of their original functionality they gain an entirely symbolic one as would happen in the Roman lake: the hope and vision of a finally united, cohesive world that looks to the future, beyond differences and conflicts."

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