Project

Tortona Design Week 2022 -FLUIDITY AND DESIGN



Tortona Design Week - Milan 6th – 12th June 2022

 

Tortona Design Week is the protagonist of Fuorisalone 2022 presenting the project "Fluidity and Design"

 

A rich programme of installations, exhibitions and events:

from Completing the fragments of nature in the Via Bergognone roundabout to Timberland's Floating Forest and the IKEA Festival.

 

There will also be Lexus with ON/, Haier, Hoover and Candy with the Home Switch Home itinerary, gloTM con Hypernova e Radical Pop Terrace curate da TOILETPAPER magazine,

Saviola with LEGEND. The renaissance, APIMA and AICEP Portugal Global with MADE IN PORTUGAL and many other national and international companies.

Milan is getting ready to host Milano Design Week, the event that has turned the city into the world capital of design, together with the ever-present Fuorisalone. Among the most awaited protagonists, as every year, the Tortona Design Week is back from 6 to 12 June.

 

The core of this edition will be the Fluidity and Design project, a concept with which Torneria Tortona and Tortona Locations - the promoters and organisers of the event - confirm the path taken in recent years to interpret design as a collector of cultural and sociological transformation, sensitive to the changing conditions of modern life, respectful of the differences and new instances that have suddenly and powerfully emerged both nationally and internationally.

SUBARU sponsors Tortona Design Week 2022 and will be presenting its installation "SUBARU PEACE OF MIND LOUNGE" in Via Tortona at Largo delle Culture.

 

Several designers from all over the world have decided to join the Tortona Design Week initiative, a designated stage for many emerging artists and more. Among the participating companies of national and international reputation there are Timberland, IKEA, Lexus, Saviola, Apima e Aicep, Delta Light, Candy, Hoover, Haier, gloTM, Decor Lab,  Keio University, nhow Milano, Stone Island, Capital Collection, Lechler - ColorDesign®, Mia Forniture, Zip Zone, Materioteca®, Officina 14, ADF + Garde.

 

The 2022 edition will also see the realisation of "Completing the fragments of nature". The project, designed by a group of Domus Academy students, was awarded last July as the winner of The Roundabout: design with nature contest, launched in 2021 by Tortona Design Week and Domus Academy. Thanks to the precious contribution of Urbo Style, Linea Light Group and Sense immaterial Reality, the via Bergognone roundabout will be transformed into a virtual and physical installation, a manifesto of a more ecological and sustainable vision of the city of Milan, in view of the Winter Olympics Milano Cortina 2026.

 

Among the great protagonists of the event, Timberland presents "Floating Forest", a floating multisensory forest, created as an independent ecosystem on the water of Milan's Darsena, for a greener city. Created for Milan Design Week 2022, in partnership with Stefano Boeri Interiors.

 

IKEA will be present at BASE Milano with IKEA Festival, a rich programme of events and immersive experiences to narrate the future of retail and design.In the area it will be possible to visit Ögonblick - A Life at home exhibition, a captivating physical and digital installation inspired by H22, a Sweden project, in which IKEA participates with the aim of building "the sustainable city of the future".

 

An exciting vision for the future of design will be presented by Lexus with “ON/, an installation by architect and designer Germane Barnes, which unveils the prototypes of the Lexus Design Award 2022 finalists and stages the ideas of students from the Royal College of Art in London on the theme of mobility in 2040.

 

Saviola, a business unit of the Saviola Group, , presents "LEGEND. The renaissance": the new theme that represents the rebirth of habitat values and a way of living aimed at sustainability. Saviola's installation is structured through an interactive and immersive itinerary. A multisensory journey that involves the visitor in the production process of post-consumer wood recycling up to the application of the product in interior design.

 

Signed by APIMA and AICEP Portugal Global with the aim of promoting Portuguese products within the international community, MADE IN PORTUGAL is an elegant exhibition of the best Portuguese offer for Home Interiors.

 

On this occasion, Delta Light presents the products of the new Lighting Bible 14 New Collection catalogue in the showroom located in via Bugatti.

 

Haier Europe returns to Tortona Design Week with a new immersive and experiential itinerary entitled "Home Switch Home", involving its three international brands Haier, Candy and Hoover. More than 1,000 square metres dedicated to the Smart Home, the Internet of Things and artificial intelligence, specifically designed for each of the three brands and its peculiarities.

 

Hypernova is the installation created by the designer Sara Ricciardi for gloTM, protagonist of the Lounge area of Superstudio. Ricciardi invites the viewer to an experience in which nature and technology, uniqueness and multiplicity coexist. The Roof space will also follow the same philosophy and will be curated for gloTM by TOILETPAPER magazine, the creative collective founded by Maurizio Cattelan and Pierpaolo Ferrari. The aim of Radical Pop Terrace is to create an urban garden with a strong visual impact

 

Decoration without limits. This is the theme presented by Decor Lab, the decoration workshop in via Tortona 37. Decor Lab brings together a special selection of premium products and solutions for architecture, interior design and visual communication, customised and capable of conveying a new perspective on living spaces.

 

On the occasion of the 60th edition of the Milano Design Week in 2022, Capital wants to fully express the values on which the company's vision is based: flexible and dynamic, it wants to be a lively space for meeting and exchange; a theatre of relationships and business stories. Capital's single-brand showroom in Milan is back in the spotlight with an installation entitled "Air is Emotion", chosen and created in partnership with the Interior Designer Elena Pelosi, to best describe the exhibition space with an invitation to slow down.

 

Colour Design® Lechler - "The Way of Accent" interprets the theme of sustainability, proposing four collections of colours and effects to create timeless spaces thanks to valuable, neat and beautiful elements which will be part of our domestic life for a long time.

 

During the Milano Design Week, Zip Zone Events, the event format conceived by Alessandra Stretti offers a multifaceted and immersive experience that ranges from collective design exhibitions .Many of the works on display is the creative reuse of recycled materials to create unique and valuable pieces.

 

Zip Zone Events will also host "Fuori di Design", a collective exhibition promoted by Materioteca®. This tenth edition will feature creations that are the result of material reuse and/or recycling. There will be the extraordinary participation of Idea Plast.

Lastly, Officina 14 offers design and craftsmanship in a charming location.

All the Tortona Design Week 2021 exhibitors can be viewed in detail at this link:

https://bit.ly/3vBjTnf