The Torre Velasca, a symbolic building on the Milan skyline, is the spokesperson and origin of the first digital installation of the FuoriSalone, a digital experience designed by designer Elena Salmistraro and realized by Hines in collaboration with Interni. A project that suggests a new way of experiencing places, making them phygital and releasing their revolutionary potential communicative.

The designer proposes a version of the Torre Velasca wrapped in a suit of woven yarns, a striking colorful weave that extends from the base to the top, easily accessible via a QR-Code. In an immersive journey, the yarns, like currents of air and thought, flow from the urban fabric winding along the 106 meters of the Tower to give rise to a tangle of human connections: an intricate web of life and vibrancy that fuses the city and the architectural structure into a single soul. It is an experience that offers different stimuli: triggering contaminations between different knowledge and disciplines, inspiring connections between places and people, and projecting everyone's imagination toward new paradigms and interpretations of reality. With the installation "Torre Velasca QR Code: Quick Re-Evolution Code" reality and imagination intertwine weaving new and evocative urban and architectural configurations, challenging the laws of matter, space and physics.

A first-ever preview, an opportunity to venture into the world of new modes of communication, representation and knowledge of reality.

The QR Code will be available on the FuoriSalone guide, on Interni channels, at www.torrevelascaqrcode.com, as well as on special floor stickers in about 80 strategic locations in the city.

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