Event 2023

Cleopatra&Antonio

Cleopatra & Antonio Cairo Milan Bilateral Platform is a phygital event format that spatially and temporally connects Italy and Egypt to create new business opportunities. It is a journey - real and virtual - that imagines the contemporary lifestyle of the most famous couple in history, creating a narrative about the importance of the cultural heritage of the two countries.

Between distant lands and times, we are pleased to present Cleopatra & Antonio, a phygital event format that builds a bridge between cultures and heritages, both ancient and present. Halfway between Milan and Cairo, a hybrid narrative has taken shape that celebrates creativity by pushing the boundaries of imagination. 

If Cleopatra and Antonio were living today what would their lifestyle be like? What would the fusion of two extremely ancient and powerful cultures look like? An Italian-Egyptian team of communications, events, design, architecture and lifestyle professionals created the Milanese apartment where Cleopatra and Antonio live together with their children. Are you curious to discover the events and curiosities of this hypothetical situation?

During the days of Milan Design Week 2023 - April 17 to 30 - you are invited to Il Salotto di Milano to learn about spaces suspended between Italy and Egypt, places that serve as the backdrop for the modern reinterpretation of one of the most famous couples in ancient history. From cultural exploration to virtual interaction, innovations in design and living, Cleopatra and Antonio will take you through the rooms of their Milanese home, making you part of their contemporary lifestyle.

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Entry rules

Access to the event is free, upon pre-registration online or on-site.

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Program

0/4 Wednesday
1/4 Thursday
2/4 Friday
3/4 Saturday
4/4 Sunday
5/4 Monday
6/4 Tuesday
7/4 Wednesday
8/4 Thursday
9/4 Friday
10/4 Saturday
11/4 Sunday
12/4 Monday
13/4 Tuesday
14/4 Wednesday
15/4 Thursday
16/4 Friday
17/4 Saturday
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Exhibition
18/4 Sunday
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Exhibition
19/4 Monday
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Exhibition
20/4 Tuesday
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Exhibition
21/4 Wednesday
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Exhibition
22/4 Thursday
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23/4 Friday
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Exhibition
24/4 Saturday
25/4 Sunday
26/4 Monday
27/4 Tuesday
28/4 Wednesday
29/4 Thursday
30/4 Friday
31/4 Saturday
Photos
of the event