Hosted at Palazzo del Senato, home of the State Archive of Milan - Via Senato 10 - the historic courtyard is transformed into a vibrant, evolving landscape inspired by the campaign’s modeling dough. Soft sculptural volumes and moldable surfaces shape an atmosphere defined by flexibility, transformation, and playfulness, inviting visitors to rediscover curiosity and experience space as dynamic and responsive.

The project was developed in collaboration with Ricardo Orts, founder of Ulises Studio and Spanish digital artist with over a decade of experience in design and visualization, named among Forbes’ Top 100 Best Creatives for Business in 2024. His multidisciplinary approach translates the campaign’s visual language into an environment where physical and digital dimensions seamlessly coexist.

Within the installation, physical and digital environments intertwine. An interactive digital dome becomes the multimedia core of the experience, expanding the campaign’s visual universe, while playful moments and dedicated relax zones create opportunities for interaction and pause. A lively calendar of creative activations energizes the week, ensuring the courtyard evolves day after day.

The dialogue between heritage architecture and bold contemporary forms generates a distinct sense of wonder. In this dynamic setting, Epiq embodies a fresh electric attitude: adaptable, youthful, and designed to move with the rhythm of the city.

Through “Ooooh, that’s EpiQ!”, Škoda Auto reinforces its commitment to design culture and innovation, positioning Milan Design Week 2026 as a platform for exploration and celebrating mobility as an expression of creativity and freedom.