Event 2026

McDonald’s/POOL

Overview When and where Gallery
Where
Tortona 58 — via Tortona 58, Milano
Map
When
20-26 April 2026
Program
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Brands
McDonald’s
The event belongs to
Fuorisalone Award 2026: Mention Engagement & Interaction,   Tortona Rocks 2026
Art Installations Product Design
Special Mention Fuorisalone Award
Engagement & Interaction

For its 40th anniversary in Italy, McDonald’s presents POOL. Ti sblocco un ricordo (I’ll unlock a memory for you) is an immersive exhibition curated by Nicolas Ballario that intertwines contemporary art, memory and pop culture. Notable among the three environments is a ball pool that interacts with works by Damien Hirst and Vedovamazzei, while an AI system generates personalised visual memories.

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Where
Tortona 58 — via Tortona 58, Milano
Map
When
20-26 April 2026
Program
Entry rules
Read
Register to enter
Visit the website
Entry rules

Free access, with the possibility of booking your visit on the Eventbrite.it  website to obtain priority access

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Program

0/4 Wednesday
1/4 Thursday
2/4 Friday
3/4 Saturday
4/4 Sunday
5/4 Monday
6/4 Tuesday
7/4 Wednesday
8/4 Thursday
9/4 Friday
10/4 Saturday
11/4 Sunday
12/4 Monday
13/4 Tuesday
14/4 Wednesday
15/4 Thursday
16/4 Friday
17/4 Saturday
18/4 Sunday
19/4 Monday
20/4 Tuesday
10:00 - 22:00
Exhibition
21/4 Wednesday
10:00 - 22:00
Exhibition
11:00 - 12:00
Meeting
Link →
16:00 - 17:00
Meeting
Link →
22/4 Thursday
10:00 - 15:00
Exhibition
11:00 - 12:00
Meeting
Link →
23/4 Friday
10:00 - 22:00
Exhibition
16:00 - 17:00
Meeting
Link →
24/4 Saturday
10:00 - 22:00
Exhibition
17:00 - 18:00
Meeting
Link →
25/4 Sunday
10:00 - 22:00
Exhibition
26/4 Monday
10:00 - 19:00
Exhibition
27/4 Tuesday
28/4 Wednesday
29/4 Thursday
30/4 Friday
31/4 Saturday
Photos
of the event

Other events of Fuorisalone Award 2026: Mention Engagement & Interaction

Other events of Tortona Rocks 2026