PORTE COLLECTION at Rubeus

 The PORTE carpets will be shown first at Rubeus Milano, the luxury emporium at Via Bigli, 2, established in 2013 by Nataliya Bondarenko, best described as a Renaissance woman of design. Truly, there is nothing that Bondarenko has yet to fashion and market—from women’s shoes and handbags, jewelry and fragrances, to clothing and a vast array of accessories for women and men. Her boutique is one of those locales in Milan where designs are born and then debuted to the public. “Nataliya does everything in life with natural ease and style,” says Aiduss. “In fact, she’s a perfect representative of sprezzatura, and to have my five new carpet designs rolled out there, beneath the frescoed ceiling of her boutique, makes me especially excited.” A project created by Milan’s creative minds and leading figures, including Paolo Stella, the quintessential design storyteller. The art of “living”—a conceptual and editorial exploration of living that bridges heritage and modernity—appeals to a discerning audience with a wide-ranging appeal. 

Each of these PORTE patterns—defined by such motifs as circles and sinuously intersecting lines, brick-like rectangular forms, vigorous diagonals—is timeless. While referencing a prior Modernist perspective, these designs are wholly of today.  The collaboration unites Malcusa’s distinctive aesthetic with Aiduss’s design vision, resulting
in a limited series that balances modernity with timeless sophistication. Each rug emerges from a carefully considered creative process in which inspiration, materiality, and chromatic nuance are carefully orchestrated to produce pieces that are at once visually refined and richly tactile.

“When people encounter these carpets, I want them to feel luxurious through a Modernist lens,” says Aiduss. “I search and search, and keep searching, wherever I go, for objects and sights and architectural details that lead me to create something memorable, strong, clean, and new. I found some and am presenting them now to everyone.”