Aperitivo at home?

What if it were the house itself coming out to offer you the aperitivo?

Pringles AperiHouse is exactly that: the ultimate Design aperitivo home, where every room becomes an experience blending taste, creativity, and fun.

Following its success in Sanremo, Pringles AperiHouse is landing at Milan Design Week 2026, from April 21 to 26, in Via Tortona 21.

Inspired by the European campaign “Pass the Pringles,” the project celebrates the act of sharing: a space where design, flavor, and social interaction come together through the exchange of tastes, ideas, and moments.

Every day from 3:00 p.m. to 5:00 p.m., visitors can sample different Pringles varieties. From 5:00 p.m. to 9:00 p.m., the experience evolves into an interactive aperitivo, designed directly by the consumers.

At the counter, participants can create their own custom aperitivo—directly echoing the theme of design and the creative freedom that defines Design Week.

Pringles AperiHouse thus becomes a space for connection, discovery, and entertainment, where the brand becomes an integral part of the environment and design intertwines with the convivial spirit of the Italian aperitivo.

An invitation to step inside, explore, and be surprised by a house that, for six days, transforms the aperitivo into a fully immersive experience.

In short: Pringles AperiHouse—truly the right place to be.