Brands Pringles

Pringles is one of the most iconic and globally recognizable snack brands. Known for its unique “double-saddle” (hyperbolic paraboloid) shape, its distinctive cylindrical packaging, and its signature crisp texture, Pringles has established itself as an innovative alternative to traditional salty snacks. The brand is defined by its wide variety of flavors and the fun, engaging experience it offers consumers.

Founded in 1968 under the name Pringle's Newfangled Potato Chips and developed by Mr. Fred Baur—who designed the tubular can to keep the chips perfectly stacked—Pringles has embraced innovation, creativity, and flavor differentiation from the very beginning.

Pringles’ mission is to turn snacking into a moment of shared enjoyment and fun.

The brand is built on values of curiosity, spontaneity, and creativity, aiming to engage an audience that appreciates conviviality and unique taste experiences.

Pringles offers a wide range of flavors, from classics to limited editions.
Its product design—featuring the hyperbolic paraboloid shape and the cylindrical can—makes it instantly recognizable. The brand continually invests in innovation, experimenting with new flavors, formats, and concepts to meet evolving consumer needs.

Distributed in over 140 countries, Pringles has become synonymous with fun, adapting easily to different cultures and contexts. The brand has built a strong identity through creative and engaging marketing campaigns, positioning itself at the center of moments of sharing, social interaction, and entertainment