Portanuova, a symbolic district of one of the largest urban regeneration projects with cultural, social, and environmental impact, and the first neighborhood in the world to achieve the dual LEED® and WELL® for Community sustainability certification, once again confirms itself as a leading protagonist of Design Week 2026.

During Milan Design Week, the Portanuova district becomes an open-air laboratory with Blooming Imperfection – Relationships in Progress, a project that invites reflection on the value of human relationships.

At the heart of the experience lies the concept of “Being a Project”: the journey matters more than the result, and incompleteness and error become essential elements in the creation of authentic connections.

The works of Andrea Olivari, artist and designer, transform the urban space into an immersive path, starting with a triptych depicting three human organs. Monumental installations and voice-overs by Gabriele Agostinelli accompany visitors, while QR codes allow them to generate personalized digital versions of the artworks.

Other points of interaction:

• Photo corners: Via Capelli, Piazza Gae Aulenti, Piazza Luigi Einaudi
• Daily talks in Piazza Gae Aulenti featuring guests such as Alessandro Cattelan, Umberto Galimberti, and Chiara Piotto, including experts and content creators
• Flower Bar in Piazza Alvar Aalto curated by Alea: exhibition of mini floral installations, a temporary restaurant by Casaburi with a social table, Fiuri set design, and a free flower bag bookable on Portanuova Milano

Blooming Imperfection transforms vulnerability into a resource and relationships into ever-evolving processes, encouraging people to take care of themselves and others.

But the immersive experience of Design Week 2025 extends even further, involving an eclectic selection of brands and designers that find their ideal exhibition space in Portanuova:

- Alfaparf awaits you with many surprises and gifts at its Semi di Lino Pop-Up in Piazza Gae Aulenti;

- Teka creates a journey through design, innovation, and memory to discover appliances designed for meaningful and authentic moments;

- Andreu World presents its latest 2026 collections directly at the showroom on Via Tocqueville;

- A site-specific installation and exhibitions by MANDALAKI for Volvo Studio Milano, curated by Rischa Paterlini in collaboration with Viasaterna;

- The fully renovated Novamobili Flagship Store welcomes new materials and finishes and unveils a preview of its new living collection;

- Design, sustainability, art, and events in Alea’s rich offering: new collections of wooden seating and tables, along with creative outdoor solutions;

- Gòodurie Soresina transforms with Cheese Vibes: the bistrot by Latteria Soresina meets Alea’s elegance in a Taste Music event;

- Audemars Piguet presents Crafting Time: When Design Shapes Movement, an exhibition dedicated to craftsmanship and watch design;

- True opens its new Space in Portanuova, combining authentic design with new ideas for contemporary environments.

Through a widespread exhibition route, Portanuova not only showcases the evolution of design but also reaffirms its core values: sustainability, social inclusion, and quality of urban life. An unmissable event that confirms Milan as an international capital of design and innovation.