Memoteca: a TEKA journey
The TEKA experience comes to life: a journey through design, innovation and emotion to discover appliances that inspire meaningful moments.
Memoteca is an immersive journey through design, emotions, and memories. To celebrate TEKA’s arrival on the Italian market during MDW, the brand has chosen to present itself together with AirClad, its installation partner, in an Italian première that combines design, sustainability, and innovation in public spaces, fully reusable.
The experience tells the story of how appliances become part of everyday life, creating meaningful moments. Within the space, visitors can interact with the brand through the Skyshot, a photo experience inspired by the partnership behind the Van Gogh appliance line.
TEKA Memories, on the other hand, is a dedicated area for the brand’s “Eternal Flavours” campaign, where guests can relive past memories through a dedicated activity.
A journey that brings together experience, emotion, and design, transforming the kitchen into a place of shared memory.
Sito Web: https://www.teka.com/it-it/
Email: mideaitaly@teamlewis.com
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