Brands Jaipur Rugs

Jaipur Rugs is a social business that connects rural craftsmanship with global markets through its luxurious handmade carpets. It is a family business based out of Jaipur that offers an exclusive range of hand-knotted and hand-woven rugs made using 2500 years old traditional art form. The founder, Mr Nand Kishore Chaudhary created a unique business model, which provides livelihood to the artisans at their doorstep. This changed the standard practice of involving middlemen to work with artisanal communities. The company currently has a network of over 40,000 artisans spread across 600 rural Indian villages in five states of India. It has an end-to-end business model, right from sourcing of wool to exporting a finished handmade rug. Reviving the dying art of carpet weaving and creating a sense of bonding and community is at the core of the company’s business philosophy. Jaipur Rugs has been working towards bridging the gap between the weaver at the grassroots and the urban consumers. The modern and eclectic collection of rugs, made using the finest wool and silk, has won numerous global awards and is currently exported to more than 60 countries with the US sales arm, Jaipur Living, Inc. located in Georgia, Atlanta.