Brands JOV

Founded in 2001, JOV is a Belgian design brand creating expressive, bespoke hand-tufted rugs crafted in its own atelier in Portugal. Working exclusively with natural and high-quality materials such as New Zealand wool, Belgian linen, and silk blends, JOV turns rugs into tactile, architectural elements designed specifically for your projects.
Each piece is made to order, allowing complete freedom in colour, shape, texture, and pile height, resulting in rugs that bring depth, emotion, and character to any interior. Collaboration is at the heart of JOV’s creative vision. Recent partnerships with international designers, including the acclaimed Studio Mary Lennox, whose ‘MSHWY01’ rug received the Elle Decoration Award, highlight the brand’s commitment to artistic dialogue and technical excellence.
From bold sculptural pieces to subtle layered textures, every rug reflects the synergy between designer vision and artisanal mastery. With a strong focus on craftsmanship, honest materials, and a personalised working process, JOV continues to create one-of-a-kind rugs that elevate spaces and stand the test of time.