Brands UGG

It all started in 1978, when surfer Brian Smith came from Australia to Southern California with a dream.
He wanted to craft the perfect boot to warm his feet after chilly mornings in the Pacific. Once he did, other surfers loved it. Brian became our founder. And his design became our icon: The Classic Boot.
To us, every step forward is an evolution, turning comfort into a statement on style. It’s about the people who love us and make UGG memorable and so iconic. That Feels Like UGG