Event 2026
UGG VISIONARIES
UGG Visionaries, four designers come together during Milan Design Week to explore creation as something intuitive, evolving, and deeply personal yet universally connected.
“UGG Visionaries” is an audiovisual installation composed of twelve 1980s television sets broadcasting stories, insights, and portraits of young Milan-based designers who are shaping a new vision of design: Stella Stone, Giotto Calendoli, Naomi Oke, and Cosma Frascina.
The video will spotlight the four designers through interviews and conversations exploring their work, research, and relationship with the city of Milan, while also highlighting iconic UGG Boots collections. The store is transformed into a bold, contemporary installation space.
Program
0/4 Wednesday
1/4 Thursday
2/4 Friday
3/4 Saturday
4/4 Sunday
5/4 Monday
6/4 Tuesday
7/4 Wednesday
8/4 Thursday
9/4 Friday
10/4 Saturday
11/4 Sunday
12/4 Monday
13/4 Tuesday
14/4 Wednesday
15/4 Thursday
16/4 Friday
17/4 Saturday
18/4 Sunday
19/4 Monday
20/4 Tuesday
21/4 Wednesday
11:00 - 13:00
Party / cocktail - To mark the store opening, the video installation dedicated to the four designers of UGG Visionaries will be previewed. During the event, guests will be welcomed with catering, and an exclusive giveaway will be available.
Party / cocktail - To mark the store opening, the video installation dedicated to the four designers of UGG Visionaries will be previewed. During the event, guests will be welcomed with catering, and an exclusive giveaway will be available.
13:00 - 20:00
Exhibition - The video installation is open to the public and on view in-store. An exclusive giveaway is also available: a zine inspired by interviews with the four designers of UGG Visionaries, and a tote bag featuring artwork created by each designer.
Exhibition - The video installation is open to the public and on view in-store. An exclusive giveaway is also available: a zine inspired by interviews with the four designers of UGG Visionaries, and a tote bag featuring artwork created by each designer.
22/4 Thursday
10:00 - 20:00
Exhibition - The video installation is open to the public and on view in-store. An exclusive giveaway is also available: a zine inspired by interviews with the four designers of UGG Visionaries, and a tote bag featuring artwork created by each designer.
Exhibition - The video installation is open to the public and on view in-store. An exclusive giveaway is also available: a zine inspired by interviews with the four designers of UGG Visionaries, and a tote bag featuring artwork created by each designer.
23/4 Friday
10:00 - 20:00
Exhibition - The video installation is open to the public and on view in-store. An exclusive giveaway is also available: a zine inspired by interviews with the four designers of UGG Visionaries, and a tote bag featuring artwork created by each designer.
Exhibition - The video installation is open to the public and on view in-store. An exclusive giveaway is also available: a zine inspired by interviews with the four designers of UGG Visionaries, and a tote bag featuring artwork created by each designer.
24/4 Saturday
10:00 - 20:00
Exhibition - The video installation is open to the public and on view in-store. An exclusive giveaway is also available: a zine inspired by interviews with the four designers of UGG Visionaries, and a tote bag featuring artwork created by each designer.
Exhibition - The video installation is open to the public and on view in-store. An exclusive giveaway is also available: a zine inspired by interviews with the four designers of UGG Visionaries, and a tote bag featuring artwork created by each designer.
25/4 Sunday
10:00 - 20:00
Exhibition - The video installation is open to the public and on view in-store. An exclusive giveaway is also available: a zine inspired by interviews with the four designers of UGG Visionaries, and a tote bag featuring artwork created by each designer.
Exhibition - The video installation is open to the public and on view in-store. An exclusive giveaway is also available: a zine inspired by interviews with the four designers of UGG Visionaries, and a tote bag featuring artwork created by each designer.
26/4 Monday
10:00 - 20:00
Exhibition - The video installation is open to the public and on view in-store. An exclusive giveaway is also available: a zine inspired by interviews with the four designers of UGG Visionaries, and a tote bag featuring artwork created by each designer.
Exhibition - The video installation is open to the public and on view in-store. An exclusive giveaway is also available: a zine inspired by interviews with the four designers of UGG Visionaries, and a tote bag featuring artwork created by each designer.
27/4 Tuesday
28/4 Wednesday
29/4 Thursday
30/4 Friday
31/4 Saturday
