Brands Moroso

Moroso was established in 1952. It was the brainchild of Agostino Moroso who, with his wife, Diana, founded the company with the objective of making sofas, armchairs and furnishing accessories. An artisanal approach to product manufacturing and extraordinary creativity in the designing stage formed the foundations of a vision which enabled the firm to grow and distinguish itself in the market for its product quality, innovation and creativity. In the Eighties, the second generation of the family launched an exhaustive programme of auteur design studies.

Nearly seventy years after its founding, Moroso is positioned among the haute couture of international design, a leading company in upholstered-furniture manufacturing.

Through the creative input of designers of the calibre of Ron Arad, Patricia Urquiola, Ross Lovegrove, Konstantin Grcic, Alfredo Häberli, Toshiyuki Kita, Marcel Wanders, Tokujin Yoshioka, Enrico Franzolini, Doshi & Levien, Tord Boontje, Nendo, Front and others, Moroso has over the years created a collection of iconic designs. All with an unmistakable Moroso style, yet each exuding the essence of different latitudes and cultures. Its international outlook has introduced Moroso to some of the most beautiful design settings in the world, including MoMA in New York, Le Palais de Tokyo and the Grand Palais in Paris, and the Venice Biennale, and the Victoria & Albert Museum in London. Significant partnerships which allowed Moroso to create a vast and varied product range equally suited to residential or contract use.

Founded as a family firm, over the years Moroso has gradually added a strong, managerial structure to harness winning synergies in the global upholstered furniture market. A growth trajectory that is integral to Moroso’s tradition of research, technological and material innovation, skilful craftsmanship and a strategic, versatile market vision.

Furthermore, Moroso has always focused closely on customer satisfaction, on satisfying customers’ needs and expectations and guaranteeing products and services that are always of the highest standard. This approach, united with a profound respect for our environment, led Moroso to become the first upholstered-furniture manufacturer to be granted ISO 9001 production process certification (in 1994) and, in 1999 ISO 14001 environmental management system certification.