Taste and Design: Kellogg's Extra at Milan Design Week

— 02 April 2024
Kellogg’s Extra

Kellogg's Extra, Italy's No.1 Granola*, is among the food brands starring at Milan Design Week 2024 with its exclusive experiential space: the Kellogg's Extra Hub.

Located at Spazio Lupo in the heart of the Porta Venezia Design District, Kellogg's Extra Hub will take you on a multi-sensory journey to discover the irresistible taste of Italy's No.1 Granola1.

Immerse yourself in the world of Kellogg's Extra
Your adventure will begin at the Hub's tasting area, where you can sample the crunchy Kellogg's Extra references, before continuing with an exploration of the shapes, colours and textures of the experiential installations, inspired by the brand's best-loved ingredients.

courtesy Kellogg’s Extra

Explore your artistic side
Customise your own breakfast mug during the daily workshops organised in the Hub in collaboration with the ceramic modelling workshop Mani Milano Lab. Sign up here!

Looking for inspiration?
For the creativity of your mug, get inspired by the mugs made during the art contest, organised by Mani Milano Lab and supported by Kellogg's Extra. You will find them on display on the 1st floor of the Hub: vote for your favourite!

Be surprised by Extra's new design
What better occasion for the presentation of the brand's revamped design? Discover the new logo and the vibrant visual identity of the Kellogg's Extra packaging!

Create a collective installation of good cheer

With the new payoff 'wake up to Extra Little Joys', the brand invites you to celebrate the little joys of everyday life, starting with breakfast. Share yours on the wall of little extra joys!

courtesy Kellogg’s Extra

To find out more, follow @kelloggs_it

*Sales data for branded products in the Italian Granola category. (Circana, 2023)

Press Office Kellanova
Piera Regina – Kellanova Italia –
Giulia Ferrucci – Kellanova Italia –

Press Office Weber Shandwick
Valentina Nozza: tel. +39 347 0834767; e-mail: 
Giulia Calamia: tel. +39 335 5798895; e-mail:

Tag: Fuorisalone 2024 News Design Milan Milano Design Week kellogs's extra

© — All rights reserved. — Published on 02 April 2024

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