Focus


De-siderio – a virtual constellation conceived by Studiopepe

“Each Manifesto is unique, but they all share our vision of design and represent a collection of projects and suggestions we’ve completed during the year – a summary occurred in the design of a place and an experience asking ourselves questions on themes such as the use of public or domestic spaces and our ever chancing relationship with objects.”
Studiopepe

 

Studiopepe in these years has brought us into new imaginary worlds, changing the point of view of interior design, building a storytelling able to involve the public and create memories.

After The Visit, realized in 2017 at Brera Design Apartment, Club Unseen in 2018 and Les Arcanistes in 2019, Studiopepepe takes the bar even higher with the De-Siderio project, proposing a short storytelling where the interior world is told in an imaginary place, a suspended metaphor of the time we are living.

With this project it is shown how digital can be a form of storytelling for design, it is a concrete example of how from a limit you can find an opportunity by proposing a content that involves the user for nine minutes in front of the monitor, in an immersive path in which the products are at the center of a narrative process.

Another manifesto, this project anticipates what companies should start to do to communicate online.
A balance between physical and digital in which virtual reality takes on value if supported by a storyboard made of references that go beyond the concept of home as a physical place, returning a metaphor of living proposed through the hybridization of different disciplines. 

In these challenging times, questions are necessary and of a different kind.
The sociality and the use of collective spaces have radically changed. For this reason, this year Studiopepe focused the attention on a concept related to a more mental dimension, "DESIDERIO" (‘Desire’ in English).

The word desiderio is composed of the Latin prefix de- meaning lack of and the word sidus which literally means star. To desire something literally means, “to lack stars”, to “feel a lack of stars”, or in other words to feel that something is wanting, and therefore foster a sentiment of passionate seeking.

De-siderio is the name Studiopepe gave to their imagined constellation, a constellation made up by all their projects designed this year. It is an articulated and rich constellation that involved formal research and research on materials, analysis of signs and language, all aspects that are characteristic of our design vision.

It’s no longer a physical place that reflects our projects, but an imaginary architecture created in order to connect projects, told through a video that uses the poetic and synaesthetic language typical of art, creating references, connections, dialogues, analogies.

Because De-siderio is what moves our soul and keeps us constantly curious, in the passionate and very human research for conjunction and beauty.

Studiopepe's projects for the companies involved are:

BAXTER – Nanda (Applique)
BAXTER – Azzal (Bookcase)
BAXTER - Lazybones Lounge (Armchair) BAXTER - Verre Particulier (Low table) CC-TAPIS - Lunar Addiction (Carpet) GALLOTTI&RADICE – Bonfire (Lamp) GALLOTTI&RADICE – Roundcut (Shelf system) PETITE FRITURE – Unseen (Lighting system) TACCHINI - Five to Nine (Daybed)
TACCHINI – Pluto (Low tables)
TACCHINI - Pablo, Dora (Vases)
TOOY – Nastro (Floor lamp)
TOOY – Nastro (Applique)
TOOY – Nastro (Table lamp)
WALL&DECÒ - Desert Botanica WALL&DECÒ – Okta
 

De-siderio – a virtual constellation conceived by Studiopepe
 



© Fuorisalone.it — All rights reserved. — Published on 17 November 2020

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