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Paolo Turati - New models for museum fruition
Interview with Paolo Turati, economist, professor at SAA and UniTo
The synergies between architecture and art market are very evident: from large international fairs to museums in Italy and abroad, all containers bear the architect's signature. Furthermore, in the field of wealth management architecture plays a very important role; in fact, investing in beautiful and profitable things is one of the main objectives.
The cultural fruition has been greatly modified by the Covid-19 emergency: the exhibition spaces will have to be rethought to ensure the quality of the live experience despite the distance and the safety procedures. Architecture and design play an important role: they have the task of improving the impact of phenomena such as Covid-19 and are essential components of society because they create certainties for the citizen in a moment of great uncertainty.