Eataly Milano Smeraldo and De Castillia 23 by Urban Up | Unipol

For the third consecutive year, Eataly Milano Smeraldo (Piazza XXV Aprile, 10) and De Castillia 23 by Urban Up | Unipol (Via De Castillia, 23) enter the INTERNI CRE-ACTION Exhibition-Event circuit.

Eataly Smeraldo hosts the work entitled Giardino delle Meraviglie and designed by Elena Salmistraro. The artist interprets the theme of the exhibition through the design metaphor of creativity understood as an authentic, irregular process, full of stimuli, deviations and suggestions. An experience that envelops the visitor, projecting him into a vibrant universe, made of colors, nature and lively energy. This symbolic journey takes shape in a fantastic avenue that winds through Eataly. A path marked by a chromatic route punctuated by the presence of plants and natural elements, extends from the entrance to the first floor, culminating in an explosion of shapes and colors. From here, the path continues to the second floor, where the experience ends in the refreshment area, a metaphor for concretization, before returning to the exit, and then accompanying the viewer back to reality. To suggest and expand this narrative, the large drawing on the facade, a true invitation to undertake the journey of fantasy. A symbolic threshold that introduces the heart of the project, where the imagination expands, is contaminated and transformed. The work, which will remain visible until May 3, is proposed as a journey into creativity, an exploration that goes beyond the limit between thought and reality, between dream and construction, capable of making the invisible tangible.

At Urban Up | Unipol, Felice Limosani creates The Earth is Life, Our Future is Hope. The installation transforms the façade of the building at via De Castilla 23 into a symbolic experience that goes beyond urban decoration, where language and light merge. The work is based on a linguistic game: through the rhythmic lighting of words, the message breaks down and recomposes into the words “The Earth is our future” and “Hope is life”. This performative dimension invites the viewer to explore the multiple possible readings, stimulating intellectual and emotional connections. The phrase, conceived by Limosani, becomes the manifesto of a global condition balanced between climate crisis and renewed ecological awareness.