Brands Umibi

Umibi is an Italian startup operating in the B2B food delivery sector, with a model designed to meet the needs of companies and professional environments with high operational intensity.

The company offers a lunch service that combines product quality, logistical efficiency, and economic sustainability, providing solutions tailored to dynamic workplaces and organizations that require reliability and continuity of service.

Umibi’s operating model is based on an integrated supply chain, from raw material sourcing to final delivery. The company collaborates with specialized partners for direct procurement from fishing ports and seafood auctions and manages production through a dedicated laboratory located in Brescia. Production takes place daily and follows strict food safety standards, with continuous monitoring of the cold chain throughout all stages of distribution.

This structure allows Umibi to reduce intermediaries, optimize costs, and ensure consistent quality, creating a scalable and transparent business model designed for the corporate market.

For the 2026 edition, Umibi is also the Official Food Partner of Fuorisalone, one of the key events of the Milan Design Week.

Umibi was established within a network of companies owned by the Fiorotto family, a well-known entrepreneurial group from the Veneto region with over forty years of experience in the distribution and logistics of seafood products. The company was founded by Matilde Fiorotto, currently CEO, with the goal of developing an innovative corporate lunch model that combines established expertise in the food supply chain with a modern approach to food delivery for the corporate market.