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’Ten Secret Treasures’ exhibition
JCP universe was introduced with the exhibition ‘Ten Secret Treasures’ on the occasion of Fuorisalone 2016, in the heart of Brera Design District.
The brand’s ten first creations were presented leading visitors on a journey through imaginary landscapes with a strong narrative scenography. As the ‘traveller’, each visitor undertook a personal voyage among the pieces that were accompanied by haikus written specifically for the occasion by English artist & writer Alistair Gentry. As a metaphor of a new way to conceive the world of design, the exhibition interpreted the JCP universe in a fusion between art and design blending classic and contemporary style in a surprising manner. The ten creations are designed by CTRLZAK Studio, Emanuele Magini and Alessandro Zambelli.
Music by Andrea Giomi