Event 2021

Saucony Originals | Celebrating Shadow 6000 Anniversary

After many months of lockdowns and in celebration of the 30th anniversary of the iconic SHADOW 6000, the American heritage sneaker brand Saucony Originals commissions a wall mural to kick off Milan Design Week and bringing energy and positive vibes to the city on its reopening.

Saucony Originals takes part in the 2021 edition of Milan Design Week, bringing all its urban culture style under the aegis of its iconic Shadow 6000 trainers.

The 123-year-old authentic American sneaker brand partners with one of the most influential Milan street artists to create a 80sqm wall mural in the Brera Design District using a language close to its heart- Urban Street Art. The mural interpreting the ‘Living the future Metropolis’ concept and embodies the power of expression and represents the brands strong connection to design and creativity.

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