Event 2021

Boost Natural: Ceramic surfaces that interpret the authentic essence of raw earth

A project of ceramic surfaces blending nature and performance, in partnership with Matteo Brioni

The Boost Natural collection was born from the confluence of an ancient, natural element like clay, modern ceramic technology, and the inspiration of a creative architect. 
The star of the collection is raw clay, which, interpreted with originality and creativity by the expert hands of master craftsmen, inspired a collection of porcelain floor and wall tiles with superior technical content.

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The origin of a pure material

Boost Natural is inspired by raw earth, shaped by the artistic hands, passion, and Italian know-how of Matteo Brioni, an architect who has brought natural clay to the most exclusive settings of contemporary interior design.
Together with Atlas Concorde, Matteo Brioni created a project where the surface obtained from the manual spreading of raw earth is transformed into a ceramic material with excellent technical and functional characteristics.

Surfaces with an authentic natural character

Viewed from afar, the surfaces of Boost Natural convey a neutral, powdery look, opaque in the light, with slight color variations. On closer inspection, they reveal the random marks of manually worked raw earth and slight irregularities to the hand and eye.

The soul of the collection: Raw earth and the partnership with Matteo Brioni

The natural, 3D surfaces of the wall tiles reproduce the craftsmanship of the workshop of Matteo Brioni. Perfectly reproduced on the ceramic surface, this handiwork conveys the authenticity of the original material to the eye and touch.

Respect for the beauty and authenticity of the material is expressed in Boost Natural through a constant attention to the sustainability of the entire production process, with very high performance and low environmental impact.

Entry rules
Restricted access Mask required Temperature check required The personnel wear masks The personnel is subjected to temperature checks
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