Lexus will showcase A-Un, an interactive installation that connects intuitively with its experiencers, from April 8 to April 13, 2025, at Superstudio Più (Daylight Hall) during Milan Design Week. The famed design week, a key event for global creatives, is the biggest of its kind and brings together furniture makers and fashions brands to showcase their latest wares. This year, alongside A-Un, Lexus will display the Discover Together, an exhibition of interactive works from three creators. Lexus has continuously challenged the status quo in the luxury automotive space, pushing boundaries in both products and services to create new experiences that respect every moment of a customer's time. During Milan Design Week 2024, Lexus displayed its “Time” installation which took inspiration from the next-generation Lexus electric vehicle, LF-ZC. The showcase demonstrated Lexus's vision of endless possibilities for future technologies and communicated how software will continue its evolution to better individuals’ experience through cars. Produced in collaboration with Lexus and Tokyo-based creative agency, SIX, and design studio, STUDEO, A-Un is inspired by the traditional Japanese concept of Aun no Kokyu (the synchrony of breathing) showing a new dimension of seamless communication between humans and mobility and captures the spirit of mutual understanding through perfectly synchronized interactions. 

A trio of up-and-coming creators bolsters Lexus’ Milan Design Week installation. For more than a decade, Lexus has been supporting innovative creators who strive to shape a richer future world and society through the Lexus Design Award. Building on this legacy, Lexus has launched a new initiative called Discover Together (Tentative). This project emphasizes co-creation with creators and reinterprets and expresses the new possibilities of the brand's next-generation cockpit interface for electric vehicles, Black Butterfly through the unique perspectives of three creator groups from Bascule Inc., Northeastern University, and Lexus Designer Team. Through their pieces, the creators demonstrate the kinds of chemistry and experiences that can occur between humans and Black Butterfly.   

Please enjoy this immersive installation within the grand space of Superstudio Più, where cars connect with people to pioneer new realms of mobility.