Communicate your event
at Fuorisalone 2023

17-23 April 2023 - Milano Design Week


Publish your event
Discover the communication formats

Invest in the communication and promotion of your event

Define your marketing plan, choose one of our communication formats or compose your personal solution to reach the Fuorisalone audience.
Invest in targeted campaigns or projects dedicated to your needs and budget, making the most of the channels offered by Fuorisalone.it

Fuorisalone 2021

Free Format

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Take part to Fuorisalone, upload your event
Fuorisalone.it gives everyone the opportunity to publish an event (either physical in a location in Milan, or digital) through the reserved area, free of charge, from the end of January 2023.

The event will appear with a mention in the Event Guide (list only, not dedicated page) and on the online map.

Publish your event

If you want more for the promotion of your event, please take a look at the paid communication plans below.

Basic Format

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Promote your event with the official guide and map
For those who want to be featured in the event guide and benefit from a re-share of the event page on the official Facebook channel of Fuorisalone.it.

Event Guide:
  • BASIC visibility of the event page
  • brand page
  • designer pages
  • pin on the Fuorisalone digital map

Social media:
  • sharing of the event page on Fuorisalone.it Facebook*

*(Sharing will be done in the period between 20 March and 4 April. The availability of slots on the calendar depends on when the booking is made)

Cost: 1.500€ + VAT

Request information
Event Guide, social media and magazine
For those who want greater visibility within the events guide and social and magazine activity to support the content and the event.

Event Guide:
  • FOCUS visibility of the event page
  • brand page
  • designer pages
  • pin on the Fuorisalone digital map

Social media:
  • N.1 social release of your choice on Fuorisalone.it's Instagram, Facebook or Linkedin channels*

Magazine:
  • N.1 promotional article proposed by the client**
  • Sharing the article for direct promotion on Facebook and Linkedin**

* If the choice is on the Instagram channel, publication can be made from 1 March to 15 April (not during design week) | If the choice is Facebook or Linkedin, there are no restrictions on publication dates.
** Social sharing will be done in the period between March 1 and April 22 by the editorial staff and based on the publication date of the article which must always be done in the same period.

Cost: 2.500€ + VAT

Request information
All tools at your disposal
For those who wish to invest in a promotion package during Design Week through the use of social and digital channels for a full coverage.

Event Guide:
  • FOCUS visibility of the event page
  • brand page
  • designer pages
  • pin on the Fuorisalone digital map

Social media:
  • N.2 social releases of your choice on Fuorisalone.it's Instagram, Facebook or Linkedin channels*

Magazine:
  • N.1 promotional article proposed by the client
  • Promotion of the article through:
    1) Direct sharing on Facebook and Linkedin of Fuorisalone. it: there are no limitations of publication dates.
    2) Direct sharing in the "Preview Fuorisalone 2023" box inside the newsletter l'Indispensabile, on dates to be chosen from: 17, 24, 31 March, or 7, 14 April. | Each date will include a maximum of 6 shared articles, the availability of slots on the calendar depends on when the booking is made.

Newsletter DayByDay (daily during Design Week):
  • N.1 box within the newsletter published during the design week with a direct link to content on the Fuorisalone website**

* If the choice is only on the Instagram channel, publication can be done in the following ways:
Format 1
Release A: post published in the feed - design week period (1-23 April)
Release B: post published in the feed - period other than design week (excluding 1/25 April)
Format 2
Release A: post published in the feed - design week period (1-23 April)
Release B: stories (max 3 images) during design week (1-23 April)

If the choice is an instagram release and a Fabebook or Linkedin release: Instagram release: post published in the feed - design week period (1 - 23 April)
Facebook or Linkedin release: no publication date restrictions

** Sharing of content for direct promotion within the day by day newsletter on: Sunday 16 April, Monday 17 April, Tuesday 18 April, Thursday 19 April, Friday 20 April.

Cost: 4.000€ + VAT

Request information

Comparing formats

Fuorisalone 2023


Additional tools for increased visibility:

Newsletter DayByDay

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The DayByDay newsletter is published on the occasion of Design Week and has 7 issues (from Sunday 16 April to Saturday 22 April) and gives you the opportunity to get:
  • N. 1 box within the DayByDay newsletter with content on Fuorisalone.it dedicated to the customer.
Each newsletter contains a total of 8 boxes per company.
Cost: 800€ + VAT

Request information

Dedicated Newsletter

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The dedicated newsletter offers direct communication to the Fuorisalone audience through a mailing exclusively dedicated to the company.
  • N.1 dedicated newsletter with dedicated content to promote the company.
The dedicated newsletters linked to the Design Week period must be booked in the period from 10 March to 10 April.
Cost: 1.500€ + VAT

Request information

Newsletter L’Indispensabile

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The newsletter L'Indispensabile is published every Friday of the year. In the 4 issues before Design Week, you can buy a box with preview or anticipation activities.
  • N. 1 preview box in the newsletter L'Indispensabile with a content on Fuorisalone.it dedicated to the customer.
There are a total of 2 boxes in the Fuorisalone Preview section per newsletter issue.
Cost: 800€ + VAT

Request information

Fuorisalone TV

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A chance that offers direct visibility through video content or series of videos published in the on-demand schedule of Fuorisalone's digital TV, accessible by everyone at all times and free of charge. Each video publication or series includes a promotion of the content through the Fuorisalone Facebook page.
  • N.1 video or N.1 video series on Fuorisalone TV + sharing of content via N. 1 Facebook post

Cost: 300€ + VAT

Request information

Social media

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Additional posts may be published apart from the months of March and April, which are exclusively dedicated to Design Week.

Instagram
  • N.1 single post: 1.000€ + vat
  • N.1 single post with gallery: 1.200€ + vat
  • N.1 Story up to 5 images or videos: 600€ + vat
  • N.1 Reel (provided by the customer): 1.500€ + vat
Facebook
  • N.1 single post: 500€ + vat
LinkedIn
  • N.1 single post: 250€ + vat


Request information
Fuorisalone's online magazine features content all year round. During the period before and after Design Week there is the possibility to purchase the publication of:
  • N.1 editorial article + issue in the newsletter L'Indispensabile
  • N.1 editorial article + issue in the newsletter L'Indispensabile + sharing on FB and LinkedIn
  • N.1 editorial article + issue in the newsletter L'Indispensabile + sharing on FB and LinkedIn + post IG

Cost: 800€ | 1.000€ | 1.900€ + VAT

Request information

Additional tools

Fuorisalone 2023