Official opening of the new Iris Ceramica Group flagship store in Milan
Located in Milan’s historic city center, Holding’s new showroom is an international showcase for the brands’ collections and creative studio for the application-oriented development of porcelain tiles.
Curated by Area-17 Architecture & Interiors design studio, the new 750 square meter premises for Iris Ceramica Group Milan were previously occupied by a bank and extend over three floors.
When refurbishing the entire structure, particular attention was paid to designing an exclusive ambiance aimed at creating a strong emotive, personal relationship with customers. The building’s previous function as the custodian of precious items has been preserved and emphasized by retaining the original vault which has been tiled with eco-active materials from the Active Surfaces collection.