REINVENTING CRAFTMANSHIP, HERITAGE PRESERVATION
Bolstering the reinvention of craftmanship and capitalising the European heritage through design
One of the most important challenges for the European economy is that of craftsmanship, which must be revived if it is to face the modern world and survive. There is a huge number of skilled crafters around Europe, carrying their culture and talents that have been passed down generations over generations. Moreover, it is, for UNESCO “an important form of cultural expression to the extent that it reflects the aesthetics, the symbolism and worldviews of productive communities”. In this sense, craftsmanship is an essential part of the traditional economies and produces everyday objects using designs and motifs that are meaningful to the community. By addressing this challenge, WORTH aims to inspire the creatives on how craftsmanship techniques and skills can work together with disruptive technology and techniques around an innovative design in the modern era without compromising its DNA nor centurial European heritage.