The 2025 edition of Fuorisalone, with 1,066 events listed in the official guide, once again proves to be the most important international event of the year for the world of design
The 2025 edition of Fuorisalone, with 1066 events in the official guide, confirms itself as the most important international appointment of the year for the world of design. The number of visitors from all over the world has consolidated Milan's role as a key meeting, updating and business centre for all operators in the sector, as well as for enthusiasts and students. A design week that, according to Confcommercio's estimates, generated an induced revenue of 278 million (data to be confirmed in the next few days), with an increase of 5.8% compared to 2024.
From big brands to independent initiatives, in the city's various districts many designers and companies have embraced this year's theme - Connected Worlds - focusing on shared and generative design, celebrating interaction through design and increasingly present forms of artificial intelligence. From immersive and site-specific installations to research in the field of sustainability, from the production of new materials to visions of future living, from electric mobility to contaminations between physical and digital: the key to the 2025 edition was to weave links between various aspects of our living, between the human dimension, technology and nature.
Fuorisalone then animated some less known corners of the city and led us to discover new ones, giving a breath of creative energy everywhere: from the former public toilets in the basement of the Piscina Cozzi, a building dating back to 1934, to the panoramic view of the city from the 16th floor of the renovated Torre Velasca; from the evocative cloister of Sant'Angelo, part of the Convent designed by Giovanni Muzio, to architectural gems such as Palazzo Donizetti in Via Gaetano Donizetti and the Jacqueline Vodoz and Bruno Danese Foundation in Via Santa Maria Fulcorina; from the spaces of the former rubber factory dating back to the early 20th century, the BasicVillage, which was added as a location to the Isola district to the authentic charm of Dropcity, which presented new exhibition spaces, and on to the two new locations in Varedo, protagonists of this edition of Alcova, the former SNIA factory and the Pasino greenhouses.
But also many historical palaces have opened their doors to the design week public, among frescoes and hidden courtyards to be discovered, such as Palazzo Bovara, Palazzo Citterio, Palazzo Litta, Palazzetto Taverna Radice Fossati, Palazzo Serbelloni, Palazzo Borromeo, Palazzo Landriani, Palazzo Giureconsulti, Palazzo Visconti, Palazzo Senato, Palazzo Castiglioni, Palazzo Orsini, Palazzo Belgioioso, Palazzo Bagatti Valsecchi, Palazzo Clerici, Palazzo Cusani, Palazzo Donizetti, Palazzo Morando and the Circolo Filologico Milanese.
Brands, designers, universities, curators and artists brought to the city a wide range of new visions and languages, imagined to innovate the relationship we have with the world - starting with the domestic one. Great protagonists of this edition were also private homes, some open by appointment only, transformed into temporary sets or manifestos of the latest trends in interior design. Among the many: the Brera Design Apartment, the Apartment by Artmest, the Atelier Apartment by Osanna Visconti, the private residence of Virginie Droulers, the Muuto Apartment, Casa Redduo, Casa Lea by LC Atelier, the secret Garçonnière by Giuseppe Porcelli, Casa Ornella, Casa Cabana.
Fashion played a prominent role, confirming the increasing inclination towards contamination between creative languages, with brands choosing exceptional locations, others creating displays in their boutiques, and others working with architecture and interior design studios as well as artists, sculptors and craftsmen. Among the various fashion brands: Loewe, Gucci, Hermès, Loro Piana, Louis Vuitton, Armani Casa, Valextra, Issey Miyake, Bulgari, Yves Saint Laurent - to name but a few. From those who presented new collections and artisanal savoir-faire to those who, like Prada with the symposium curated by Formafantasma and Miu Miu with a literary club, involved the general public of design week in moments of reflection.
Among cutting-edge technology, sophisticated design and visions of the future, the automotive sector also offered great installations and immersive experiences. In addition to Denza, for the first time at the Fuorisalone in the Brera Design District, brands such as Audi, BMW, Cupra, Denza, Lamborghini, Lexus, Lotus, Maserati, Omoda and Skoda were present.
Let’s take a look at the numbers from the 2025 edition: the event guide on Fuorisalone.it featured 1,066 events, showcased on the website through over 5,000 images captured by more than 100 e.Reporters — students selected from the Politecnico di Milano and Northeastern University in Boston.
Fuorisalone.it recorded strong brand participation, with Italy leading the way, followed by Germany, France, and Switzerland.
Since the beginning of the year, the platform has seen a 5% increase in online audience, reaching over 660,000 unique users and more than 4 million page views. Visitors came from 166 different countries — including Italy, the Netherlands, the United States, Ireland, Germany, Switzerland, France, the United Kingdom, and Spain.
Search trends on the site were evenly split between locations and brands, especially names in fashion and technology, which continue to grow as key pillars of Milan Design Week.
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